Voice in 3 seconds
Just say it. The on-device LFM 2.5 turns "two eggs and sourdough" into macros before you finish chewing.
ON-DEVICE AI · 100% PRIVATE
Manage your health. Don't obsess over it.
Voice or photo. 3 seconds per meal. We do the math, you live the life.
ON-DEVICE LFM 2.5
NO DATA SOLD
TWO TAPS PER MEAL
MANIFESTO · 01
The 80%
The 80%
reality.
Every nutrition app is built for the person you'll never be. The one who weighs broccoli on a Tuesday. The one who's fine logging "chicken breast (cooked, plain, raw, with skin, without skin)" five times a day.
That person doesn't exist. You do. You're the one who eats most of your protein, most of the time. The one who hits eleven thousand steps on Tuesday and zero on Friday because the kid had a fever. The one who knows what's healthy and just wants the thing in your pocket to keep up.
We built Imperfit for the eighty-percent reality, not the twenty-percent ideal. Voice or photo, three seconds, done. Slip-up Friday? The week recalculates with muscle-sparing logic — no shame UI, no broken streak. Walk ten thousand steps? Your carb ceiling raises automatically.
"Health doesn't need to be perfect. It needs to be managed."
That's the whole thing. Three seconds. One sentence. Forgiveness as a feature, not a bug. The brand mark is a circle with a deliberate gap — the missing twenty percent, the part we stopped chasing.
WHY IMPERFIT
Built for the 80% reality.
Built for the 80% reality.
Not the 20% ideal.
Six things every other tracker gets wrong, and we don't.
Snap, don't search
Phone-camera vision powered by Gemini. No more digging through "chicken breast (cooked, plain, raw...)" menus.
Context-aware ceilings
10k steps? Carb cap goes up. Sea World tomorrow? It already knew. Your targets adapt to your day.
Forgiveness, not shame
Slip up Friday? We pivot the rest of your week with muscle-sparing logic. Never a guilt trip.
Works on a plane
60% of queries handled by on-device AI. No connection? No problem. Your logs sync when you land.
Bio-friction overlay
Celiac? Insulin resistance? Tell us once. Every recommendation respects your actual biology.
HOW IT WORKS
Three taps. One sentence. Done.
01
Speak or snap a photo
Hit the mic. Say what you ate, naturally. "Chipotle bowl, double chicken, no rice."
RECORDING
"two eggs and a flat white"
02
We do the math
Edge AI parses, looks up, and writes the macros — then routes to cloud only if confidence drops.
310
KCAL
22g
PROTEIN
24g
CARBS
03
You live the life
Not a number — an action. "26g protein gap. Cottage cheese closes it before bed."
NEXT STEP
AVERAGE FIRST-LOG TIME · 2.1s · BENCHMARKED ON GALAXY S24 ULTRA
VS THE FIELD
We didn't build a better tracker.
We didn't build a better tracker.
We replaced the whole genre.
Every other "calorie counter" is a database with a UI on top. Imperfit is a coach that does the database work for you.
FEATURE
IMPERFIT★ THIS APP
OTHER APPS
Voice logging
✓ On-device · 2.1s
×
Photo logging
✓ Gemini vision · 92%
$ Premium only
Adaptive daily targets
✓ Step + workout aware
Static
Slip-up forgiveness
✓ Redistributes the week
Streak shame
Bio-friction overlay
✓ Genetic + condition
×
Offline mode
✓ Full · LFM 2.5
Limited
Database taps to log a meal
✓ 0
5–7
Forms during onboarding
✓ 0
8–14
Data sold to advertisers
✓ Never
Often
Pricing
$9.92 / mo*
$3.33 – $19.99 / mo
* IMPERFIT PRO ANNUAL · BILLED YEARLY · 30-DAY REFUND · COMPETITIVE PRICING AS OF APR 2026
PRICING
Free 7-day trial. Pro when you're ready.
No "freemium tease." Try every feature for a week, then pick the cadence that fits.
PRO · MONTHLY
$14.99
/ month
✓Unlimited voice & photo logging
✓Real-time metabolic targets
✓Weekly Win reports
✓Bio-friction overlay
✓Full offline mode
✓No long-term commitment
MOST POPULAR · SAVE 33%
PRO · ANNUAL
$119
/ year · $9.92/mo
✓Everything in Monthly
✓Unlimited voice & photo logging
✓Real-time metabolic targets
✓Weekly Win reports
✓Bio-friction overlay
✓Full offline mode
✓7-day free trial
30-day refund. No questions, no email chains. Tap a button.
FAQ
The questions everyone asks.
Is my food data sent to the cloud?
60% of queries run on-device with Liquid LFM 2.5 — they never leave your phone. The cloud is used only for photo vision and is anonymized before transit.
What happens when I miss a day?
Nothing dramatic. The algorithm redistributes your weekly targets across remaining days using muscle-sparing logic. No streaks broken. No shame UI.
Does it work with HealthKit / Health Connect?
Yes — on iOS and Android. Steps and active calories raise your daily carb ceiling automatically. Heart rate and sleep are opt-in.
Can I cancel Pro?
Tap a button in Settings. 30-day refund, no calls, no exit-survey gauntlet.
Is this medical advice?
No. Imperfit gives you metric-based suggestions — not a diagnosis. Always talk to your clinician for medical decisions.
Why "imperfit"?
Because perfection is a bottleneck. Your week doesn't have to be flawless to be managed. The brand mark is a circle with a deliberate gap — anti-tracker, anti-shame.
Which phones are supported?
iOS 16+ and Android 12+. On-device LFM 2.5 needs at least 6GB RAM for offline mode; older devices fall back to cloud inference.
Do I need to weigh my food?
Never. Voice and photo handle portion estimation. If a meal is ambiguous, the chat coach asks one short clarifying question — that's it.
Stop logging. Start managing.
Free 7-day Pro trial. Cancel anytime.